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Keynote Session


 
Keynote Address
20 March 2018 | 1640 - 1740hrs

Bringing China’s MICE Industry To The Next Level

The recent announcement by the government to provide guidelines to improve the quality of the service industry, and founding of a new China Business Event Federation to spearhead the drive, enables China to expand its MICE market footprint and become more competitive globally. This session discusses the opportunities and benefits from the new initiative as well as the standards and sectors that the industry can develop to deliver long term sustainable growth.
 
Moderator:  Alicia Yao, CEO, General Manager, IME Consulting Co., Ltd; Vice President, China Business Event Federation(CBEF)
Presenter & Panellist:  Jack Yao, Secretary General, China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council & China Association for Standardization (CAS) Trade in Service Branch; Vice President, Global Chinese Marketing Federation(GCMF) and China Business Event Federation(CBEF)
Panellists: 

Cathy Yun, Founder & Chairman, Sourcing China; Vice President, China Business Event Federation(CBEF)
Roger Wang, Chairman, Singapore Marketing Association; President, Marketing Institute of Singapore (MIS) and Global Chinese Marketing Federation (GCMF)
Zhang Shijing, President, CTS MICE Service Co., Ltd

 
 
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2018 Speakers
Listed In Alphabetical Order Of First Names
 
 
 
  Alicia Yao
General Manager, IME Consulting Co., Ltd;
Vice President, China Business Event Federation(CBEF)


Alicia has 30 years’ working experience in international meeting, corporate events, luxury travel and tourism industry with CITS, from an incentive tour guide, national and international escort promoted to be a Travel Account manager and a PCO as well as a sales director and professional for incentive travel and business event industry. She was Deputy General Manager, CITE MICE when she started her own consulting company in 2013. Alicia is also a Board Director of SITE Global (2015 – 2017) and Deputy General Secretary of China M.I.C.E Committee, China Association of Travel Services. In addition, she is a member of MPI and ICCA and received professional PCO training from IAPCO in 2001.
     
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  Cathy Yun
Founder & Chairman
Sourcing China; Vice President, China Business Event Federation(CBEF)


Cathy Yun Songyu held the positions as Procurement Director, Global advertising Procurement Manager, Global Event Supplier Management Manager, China Northern DirectIndirect Procurement Manager in NBA, HP, Intel, DuPont and Bayer. She was also invited as the VIP speakers of forums at several Procurement Summits. Ms. Yun was also honored as Top 10 Newsmakers of 2016 Convention Industry.

Ms. Yun, in 2011, as the member of core team sat up Association of Manager for Sourcing China. She has been the Chairman since then. The association now has more than 5000 procurement managers from the Fortune 500 and thousands of other famous companies.
     
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  Jack Yao
Secretary General
China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council & China Association for Standardization (CAS) Trade in Service Branch; Vice President, Global Chinese Marketing Federation(GCMF) and China Business Event Federation(CBEF)


YAO Xin (Jack YAO), graduated from MBA in University of Paris, now serves as Secretary General of CCPIT Commercial Sub-council and CAS Trade in Service Branch. He has over 11 years experience in service standardization. He is expert member of ISO/PC280(Management consultancy), ISO/TC309(Governance of organizations), SAC/TC83(Digital business), SAC/TC343(Project management), SAC/TC532(Brand evaluation), SAC/TC563(E-commerce quality management), and has developed over 20 International Standards, National Standards, Trade Standards and Group Standards in recent years.
     
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  Zhang Shijing
President
CTS MICE Service Co., Ltd


Mr Zhang Shijing has more than 20 years of experience in the tourism industry. He has been involved in many overseas travel and overseas incentive travel activities such as Japan and South Korea world cup, Beijing Olympic Games, Amway to incentive group of 10000 people to Taiwan Island and so on. He has the experience of organizing, operation and management of incoming and outgoing incentive groups.

In many years of business practice, he has personal experience and unique understanding of the tourism industry, especially the conference and incentive tourism market. He hopes to make his own effort for the development of the meeting and incentive tourism industry.
     
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