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Association Professional Competencies Briefing (By AuSAE and CSAE)

Organised In Collaboration With    

Association Professional Competencies Briefing And Assessment
Date:       15 April, Tuesday
Time:       0900-1700 hrs (Includes Lunch and Tea Break)
Venue:     Conference Room 10, Basement 2, SWECC

 About This Course

Built from the CSAE's Association Essentials® Courses. Association Essentials® are courses designed by association professionals for association professionals, providing all the core knowledge needed to succeed working in association. These courses are designed specifically for early to mid-level association professionals. Based on years of research and development involving senior association volunteers and adult learning experts, Association Essentials® offer operations based, sector-specific training.

The Association Professional Competency 2014 Briefing will explore subjects critical to the day to day activities of working within an association. The Association Professional 2014 Briefing is designed to help local Chinese participants gain a more in-depth knowledge of the way association around the World work and explore key concepts underlying the creation of a sustainable revenue base and the interplay of different elements leading to long-term organisational sustainabilty.

Suitable for people working in the Chinese association sector who are:

  • Working in the sector for three years or less and/or interested in learning about new approaches from elsewhere around the World
  • Are looking to build new skills, and/or
  • Want to improve their everyday performance in these two fields of activity
This course is made available in Shanghai, only through IT&CM China.
Language Format: Course will be conducted in English with facilitation in Mandarin. Course material is in English.
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 Reasons To Take This Course

The course culminates in the Professional Association Executive (PAE) designation, which is a sure way to:

  • Get an immediate edge in the industry


  • Put your association in the lead by providing your staff a first class learning and development benefit


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 Course Highlights
  Revenue Generation & Marketing Managing Association Resources
  • The Sources of Revenue
  • Revenue Mix & Market Impact
  • The Market: Identifying the Revenue Opportunity
  • The Market: Developing the Revenue Opportunity
  • The Marketing Plan: Targetting Your Market
  • The Marketing Plan: Planning and Communication to Your Market
  • Measuring Marketing Success 
  • Capacity Building
  • Prioritisation
  • Resource Allocation
  • Asset Management
  • Data Management
  • Human Resources

The Association Professional Competency 2014 Briefing will help local Chinese participants to:

  • Enhance their association skills
  • Start building their own professional network of association managers
  • Increase motivation & engagement
  • Compare and contrast the Chinese experience with other associations from around the World
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 Past Participants Profile and Testimonials
Past Participants Include Professionals From These Chinese / China-Based Associations
  • Shanghai Wedding Trade Association
  • Shanghai Bar Profession Association
  • Shanghai Bath Trade Association
  • Shanghai Digital Printing Association
  • Shanghai Municipal Commission of Commerce
  • Shanghai Sugar CIG - Arette Drink Teacommerce Association
  • Shanghai Photographers Association
  • Shanghai Food-Culture Research Association
  • Shanghai Native Delicacies Trade Association
Selected Testimonials
“The PAE Course both gave constructive insight into management of Associations.
I would highly recommend every Association Manager to participate, but also any person that holds a Board position
in an Association
– the information gained is invaluable in the professional development of any Association.”
Andrew Jacka | President | Thai Spa Association
“The course was useful to the AMCHAM staff as it presented the whole scope of an organisation such as ours.
Teamwork, brainstorming and presentation skills were highlighted during the course and showed how useful these tools are.”
Sheree Tanpensuk | General Affairs Manager | The American Chamber of Commerce in Thailand
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 Course Leaders

Mr. Simon Pryor
Principal Professional Learning and Certification Advisor
Australasian Society of Association Executives (AuSAE)

 Click Here To Learn More About Him



Mr. Ryan Xia
Office and Finance Manager
Tenpin Bowling Association of Queensland, Australia

 Click Here To Learn More About Him
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 Promotional Rates
2 For 1 Special
Admits 2 Participants At USD 60!
Email To Register Your Interest
Value Added Benefit
Participants will enjoy complimentary entry to IT&CM China 2014, valued at USD 80!
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 Contact Us
For more information, email us at  
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